PRIVACY POLICY

Your Privacy Matters to Us

At FlowerAura, we value the trust you place in us and are committed to ensuring that your personal information is handled responsibly, securely, and transparently. This dedication is an essential part of our promise to provide exceptional service and maintain your confidence in our brand.

We understand that your data represents more than just information—it is a significant part of your identity and interaction with our services. Therefore, we adhere to robust privacy practices to protect your data while enhancing your experience with FlowerAura.

Who We Are

FlowerAura.com is operated by M/s FlowerAura, a reputable entity registered with the Government of India (Reference Number: ROF-415 of 2009-2010). We specialise in offering a wide range of gifts, flowers, plants, and cakes that help create special moments for you and your loved ones.

What This Policy Entails

This Privacy Policy outlines the types of personal information we collect from you, how we use and share this data, and the steps we take to protect it. Throughout this document:

“We,” “Our,” and “Us” refer to M/s FlowerAura. “You” or “User” refers to any individual accessing or using our website, including customers and visitors.

This policy serves as a guide to help you make informed decisions about sharing your personal data with us. It reflects our continuous efforts to provide a secure, trustworthy experience during every interaction with FlowerAura.

Information We Collect

FlowerAura collects different types of data to support and enhance our services. This information is gathered directly from you or through automated means when you engage with our website.

a) Personal Information You Provide Directly

When you place an order, register, or communicate with us, you may share:

• Name: To personalise your experience and facilitate order processing.
• Contact Details: Including phone number and email address for communication purposes, offers (with your consent), and customer service support.
• Delivery Address: To ensure accurate and efficient delivery of your purchases.
• Payment Information: Such as credit/debit card details or other payment methods, collected only to process your transactions securely.
• Demographic Information: Including your age and gender, which helps us tailor our services and promotions.

b) Information Collected Automatically

When you visit FlowerAura.com, we may gather:

• Device and Technical Data: Such as your IP address, browser type, operating system, and device type to optimise our platform for better functionality.
• Usage Data: Insights into how you navigate and interact with our website, including pages visited, time spent on each page, and clicks.
• Cookies and Tracking Technologies: These are used to understand your preferences and enhance your user experience. Refer to the Cookies and Tracking Technologies section for additional information.

Purposes of Collecting Your Information

The information we gather helps improve our services and maintain the security of our platform. Specifically, we use your data for the following objectives:

a) Order Processing and Delivery

To process orders, confirm transactions, and deliver products efficiently.

To communicate with you regarding the status of your orders and deliveries.

b) User Authentication and Security

To verify your identity, prevent fraud, and uphold secure engagement with our offerings.

c) Customer Support and Communication

To address your queries, provide assistance, and improve our customer care efforts.

To issue important updates regarding your order, such as confirmations and follow-up messages.

d) Marketing and Promotions

To inform you about new products, services, discounts, and promotions (only if you have opted in).

To personalise marketing messages and offers based on your preferences and interests.

e) Service Enhancement

To analyse how you use our website, enabling us to refine user experiences, introduce new features, and boost the platform's overall performance.

Disclosure and Sharing of Your Information

We share your personal information only when necessary to facilitate services or comply with legal mandates. Here's how and why your data may be disclosed:

Third-Party Service Providers

To operate seamlessly, we collaborate with carefully chosen third-party service providers. These partners help us handle crucial parts of our services, including secure transaction processing, efficient order deliveries, and targeted marketing efforts. Each of these partners is bound by strict data protection agreements, ensuring your details are handled responsibly and used solely for their intended purposes.

Legal Obligations and Compliance

There may be instances where FlowerAura needs to share your information to meet legal requirements or respond to government and regulatory inquiries. Such instances could involve complying with applicable laws, regulations, or valid legal processes. Additionally, in situations where it is necessary to protect the rights, property, or safety of FlowerAura, our users, or the public, data disclosure may be required. We conduct any such sharing with careful consideration.

Consent for Extended Data Sharing

If any situation arises that necessitates sharing your data beyond the defined scenarios outlined here, we will always seek your explicit consent before proceeding. This approach reinforces our commitment to your privacy and our promise to use your information in a way that aligns with your expectations and FlowerAura's core values.

Consent

By accessing and using the platform or providing your information, you acknowledge and agree to this Privacy Policy. Your personal data may be shared with trusted third parties or service providers to meet the objectives stated and in line with this policy.

Marketing Communications

Our marketing communications include details about special offers, upcoming products, or exclusive discounts. These messages will be relevant and tailored to your interests. Opting in for marketing content is entirely your choice. Should you wish to stop receiving these updates, you can unsubscribe at any time by following the instructions provided or contacting us directly. We ensure that your decision to unsubscribe does not affect essential service-related notifications, such as order confirmations or delivery updates.

Cookies and Tracking Technologies

Cookies are small data files stored on your device that contain information that can be retrieved later. They help websites remember your preferences, actions, and browsing history, allowing for more streamlined navigation and tailored content delivery. FlowerAura uses cookies to adjust site features to match your needs, making browsing smoother and more personalised. While cookies are essential for basic site operations and data analysis, you have full control over their use. Most browsers offer settings to manage, block, or delete cookies. It's important to note that disabling cookies may limit certain aspects of the site and affect how well it operates. Nonetheless, opting out remains an available choice to respect your privacy while using our services.

Data Security

We have implemented a range of measures to safeguard your information from unauthorised access, alteration, or loss. These protocols include a combination of technical defences along with organisational practices designed to protect your data. Regular evaluations of these measures ensure that they remain effective and compliant with industry standards. While we strive to use the most reliable security methods available, it's important to note that no online platform can be entirely risk-free. We encourage users to take steps to protect their accounts by using strong passwords and being cautious when sharing personal data online.

Your Rights Regarding Your Data

As a valued user, you have rights concerning the personal data you share with us. These rights empower you to:

• Access Your Data: You may request details of the personal information we hold about you.
• Rectify Inaccuracies: If any of your data is incorrect or incomplete, you can request corrections.
• Request Data Removal: Under certain conditions, you can ask for your information to be erased from our records.
• Object to Marketing: As mentioned in our marketing section, you can opt out of receiving promotional communications at any time.

To exercise any of these rights, please reach out to us via the contact information provided in this policy. We are committed to responding promptly and in accordance with applicable data protection laws.

Data Retention

FlowerAura retains your personal information only for as long as it is essential to achieve the objectives outlined in this policy. We periodically review the information we hold to ensure that only relevant data is retained. This approach helps maintain the security and accuracy of our records while respecting your privacy and minimising data storage.

Revisions to This Policy

FlowerAura reserves the right to update this Privacy Policy to reflect changes in our practices, services, or legal requirements. These revisions ensure our practices stay aligned with industry standards and regulatory expectations. We encourage you to review this policy periodically to stay up to date on how we are protecting your personal information. Your continued use of our services after any changes to the policy indicates your acceptance of the updated terms.

Contact Us

Our support team is here to assist you. So, for any questions or concerns regarding your data or this policy, please get in touch with us at wecare@floweraura.com.